A tagline is a variant of a branding slogan, with the idea of creating a memorable phrase that quickly and clearly communicates the tone and premise of your business.

Let’s put some of the best taglines to the test:

o   Which burger company "Makes it Better"?

o   Which burger company says "i'm lovin' it"?

o   Which company states their products are "SO GOOD"?

o   And if you're feeling like "Flame-grilled PERI-PERI Chicken" who do you go to?

If you've found yourself saying any of the following; “Hungry Jacks makes it better”, “I’m lovin’ McDonald's , “KFC is SO GOOD” or “I feel like some Nando’s flame-grilled peri-peri chicken”, then you've experienced the power of a successful tagline.  The majority of consumers will associate the above taglines to their respective brands within 3 seconds.

Don’t worry your tagline doesn't have to compete with big player’s, it simply has to describe your business.  Here are a few tips to get you started:

o   Make it memorable

o   Use every-day language and keep it simple - don't over-complicate it

o   Keep it in-line with what your business offers - don't stray away from the core of the message

o   Make it original - no one pays attention to a copycat

What’s taglines come to your mind?